See what we build,
by calling it.
FirstReply is IG Digital Lab's own front desk: it answers every call around the clock, hands the caller to a real person the moment they ask for one, and books straight into a calendar mid-call. It's proof of the voice assistants we build for clients, each one wired into their own phone line, CRM and calendar.
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We answer the calls that would go to voicemail
at 7:40 on a Friday.
Most small businesses are choosing between an AI and nobody, because the phone rings after hours, during a job, or while the one person who answers it is already on another call. Callers don't leave a message. They call the next name on the list.
Where the calls go:
Calls that ring out
Accidents, burst pipes and toothaches don't keep business hours. Someone who calls at 7 PM and hears voicemail almost always books with whoever picks up next.
One line, one person
The second caller gets a busy signal or voicemail. They don't wait. In most small businesses this quietly costs more than after-hours ever does.
The phone eats the day
Hours go to callers asking your hours, your prices, and whether you cover their area. That's answerable without a human, and it's not what you hired one for.
Junk buried in the real calls
Robocalls and sales pitches wear the phone out until people stop answering it carefully, and a real customer gets treated like one more interruption.
You can't see what you're losing
Without a written record of every call, there's no way to know how many people you missed, so there's no way to argue the leak is worth fixing.
What it does
A done-for-you system. We build it around your business, put it on your number, and keep tuning it. Everything below runs today, on real calls.
Answers every call, or only the ones you miss
Every inbound call, day or night, weekends and holidays included, on a real local number. It greets callers in your business's name and you can interrupt it mid-sentence, the way you would a person. If you'd rather pick up yourself, your phone rings first and it steps in only when you don't answer.
Hands the caller to a person, warmly
When someone asks for a human, or the call is clearly urgent, it dials you, says out loud who's on the line and what they want, and only then connects. You pick up already knowing the context. If you don't answer within 45 seconds, or your voicemail picks up, the call comes back to the assistant instead of dying.
Books the appointment during the call
It reads live availability on your calendar, offers two or three real times out loud, books the one they choose, confirms it back, and the invitation goes out by email. Nothing lands inside the next two hours, so nobody walks in on you unannounced.
Can answer from your own documents
Give it your price list, service area, hours, and what you don't take on, and it answers from those. When something isn't there it says it will find out and takes a message instead of inventing an answer.
Knows who's calling before you do
Built into your CRM, it looks up the caller's number while the phone is still ringing and greets a known client by name, without asking again who they are or what company they're with. Your alert shows that name and company instead of a bare number, with a link straight to their record. A new caller who gives their name gets you an "add to CRM?" button instead. The contact is only created when you tap it, so the CRM never fills up on its own.
How it goes live
Three steps, nothing to install, and your phone number doesn't have to move.
We build it around your calls
A fifteen-minute call about how your phone gets answered today. Then we write the script, load your documents, connect your calendar, and set who gets the warm transfer.
You forward your number
Keep your number with your current carrier and point it at the one we give you. Callers dial exactly what they always did. It takes minutes to switch on, and minutes to switch off if you change your mind.
You get the call, or the card
Urgent callers reach you directly, with the assistant telling you first who's on the line. Everyone else turns into a call card on your phone within seconds, and a full transcript in the portal.
Built around your business, whatever it is
The script, the questions it asks, and what counts as urgent are different for a law firm and a roofing crew. We write that part for you. Below are the three we've built the deepest playbooks for, but the assistant is configured from scratch for every client, so the list isn't a limit.
Intake that doesn't lose the case
Collects what happened, when, and how to reach them, flags urgency, and books the consultation. Never gives legal advice, never quotes a fee, never says whether a case is good. Personal injury, immigration, family and criminal defence. See the personal injury playbook →
Booking without the front-desk queue
Answers what you treat, what it costs and when you're open, then books the consultation while the caller is still interested. Existing patients get flagged as such, so an urgent one isn't sitting behind three price questions.
The phone answered from the roof
Plumbing, HVAC, roofing, electrical. It answers while your crew is on a job, confirms you cover their area, sorts an emergency from a quote request, and gets you on the phone when it's the former.
Something else entirely, a dental office, a salon, an accounting firm, a real estate team? Tell us how your calls go, we build the assistant around it. There's no template we're fitting you into.
What's in every build
This is what runs on our own number, and what we build into a client's line: no telco line items, no charge per booking or per SMS. Scoped and priced once, after a free audit.
24/7 answering on a real number
Local number, or keep the one you have
- A local number we provision, or forward your existing one and change nothing
- Greeting and script written for your business
- Callers can interrupt, it stops talking and listens
- Inbound texts to that number reach you too
Warm transfer to a person
The answer to "I want to speak to a human"
- Dials you and briefs you before connecting the call
- 45 seconds to pick up, then the call returns to the assistant
- Detects your voicemail so callers never land in it
- You choose what counts as urgent enough to transfer
Real booking and real answers
Booked and confirmed while you're still on the phone
- Reads live availability from your scheduling tool during the call
- Books it, confirms out loud, invitation sent
- Can answer from your own uploaded documents, or admits it doesn't know
- Nothing bookable inside the next two hours
A call card, and a portal with the transcript
Every call, written down
- Who called, callback number, what they wanted, urgency, spam flag
- Known contacts show as a name and company, pulled from your CRM
- Mobile, landline or VoIP, so junk calls stand out immediately
- Full written transcript and summary of every call
The awkward questions, answered up front
Straight answers before you pay for anything.
It says it's an assistant
It doesn't pretend to be a person and doesn't borrow a human name to hide behind. For a regulated business that removes a complaint rather than creating one, and callers care far more about being answered than about who answered.
Recording only after a spoken notice
Recording is a switch, on or off per client. California requires two-party consent to record a call, so when it's on, every caller hears a spoken notice first, and the system will not record without it. You get a written transcript and a summary of every call either way. On our own line, recording is on and the notice plays.
Language and scope
It answers in English, and it's built for inbound calls and texts.
Who you're buying from
FirstReply is built and operated by IG Digital Lab (IGGO, LLC), an AI implementation agency at 3550 Watt Ave, Suite 408 in Sacramento. Its founder has built IT systems since 2012 and runs about twenty AI systems in production.
How it's priced
FirstReply itself isn't for sale. It's our own line. What you can buy is the same kind of build, done for your business: your phone line, your CRM, your calendar, your documents. That's a project, so the price depends on scope.
Free audit
We look at how your calls get handled today and tell you what an assistant like this one would need to do. No pitch deck, no obligation.
- Fifteen minutes on the phone about how calls go
- A straight answer on whether this fits your business
- A scoped quote
One connected assistant
The typical scope: a voice agent on your number, wired into your CRM and your scheduling tool, with warm transfer and a script built for your business.
- Built on your own phone line, ported or forwarded
- Connected to your CRM and scheduling tool
- Script, warm transfer and spam handling tuned to your business
- Optional: loaded with your documents to answer from
Ongoing care
Monitoring, small fixes and updates once it's live. Not required, useful if you'd rather not touch it yourself.
- Monitoring and incident response
- Script and routing adjustments as you learn
- Heavier ongoing work quoted separately, if you want it
Several offices, multiple numbers, or a build with more moving parts (private document search, custom CRM work, device fleets) costs more. That's quoted after the audit too.
Frequently asked questions
My callers want a human, not a robot. Why would this work?
Because in practice the comparison is our AI against voicemail at 7:40 on a Friday evening. That is what answers today. And when a caller asks for a person, FirstReply calls one: it dials your phone, tells you who is on the line and what they want, and only then connects the call. The caller gets a human, and the human already knows why they are calling.
Does the AI pretend to be a person?
No. It introduces itself and does not impersonate a human. For regulated businesses that removes a category of complaint, and in practice callers care far more about being answered than about who answered.
Are calls recorded?
Recording is a switch, on or off per client. California requires two-party consent to record a call (Penal Code §632), so when recording is on, every caller hears a spoken notice first, and the system will not record without it. Every call gets a written transcript and a summary regardless of whether recording is on. On our own line, recording is on and the notice plays.
Can it book appointments, or just take a message?
It books. We connect it to your scheduling tool as part of the build, so it checks live availability during the call, offers two or three real times out loud, books the one the caller picks, confirms it back, and sends the invitation. Our own reference line runs on Cal.com.
How does it know anything about my business?
You can give it your own documents: price list, service area, hours, what you do and do not take on. It answers from those as part of the build. If something is not in your documents, it says it will find out and takes a message instead of inventing an answer.
Do I have to change my phone number?
No. Keep your number with your current carrier and forward it to the number we give you. Your callers dial the same number they always did, and the AI answers. Setup takes minutes and you can undo it just as fast. If you would rather move the number to us permanently, we can port it.
What do I get after a call?
A structured call card within seconds: who called, the callback number, what they wanted, an urgency flag, whether they are an existing customer, and whether the call looks like spam. It also tells you whether the caller was on a mobile, a landline, or a VoIP line, which is the fastest way to spot a junk call.
What does it cost and what is the catch?
There is no subscription tier to pick from. FirstReply is not a shared product. Each build is set up individually, on your own phone line, CRM and calendar, so the price depends on scope. It starts with a free audit; a single connected assistant like this typically runs $2,500 to $6,000 to build, with optional ongoing care from $300 to $500 a month after launch.
Get the free audit
Tell us how your calls get answered today. We'll look at your setup and tell you what a build like this would take for your business. Fifteen minutes on the phone, no obligation.