FirstReply is an AI lead-response system for Home Services contractors. Capture every lead, qualify with AI, and notify you in under 60 seconds — so you're always the first to call back.
Most contractors lose them after-hours, on jobs, or waiting for the receptionist to call back. By tomorrow morning the lead has already booked someone else.
Angi and HomeAdvisor sell the same lead to 3–5 contractors. You compete on price from the first call — margins collapse fast.
78% of deals go to the first responder. While you're on a roof or under a sink, a competitor with a call center picks up first.
50% of sales need 5+ touchpoints. Most contractors try once and give up. Leads not ready today close next week — for a competitor.
Most paid-ad leads are price shoppers with no budget or real timeline. Your team burns hours on calls that go nowhere.
Without tracking which source actually closes, you can't optimize spend. Every marketing dollar is a blind guess.
Five systems that work together so every qualified lead ends up in your pipeline — not a competitor's.
We run direct-response ads for your brand only. Every lead is generated exclusively for you — no bidding wars, no shared lists.
Our AI texts every lead the moment they submit, 24/7. You're always first to respond at the exact moment interest peaks.
The AI qualifies budget, timeline, and scope before you pick up the phone. Your time goes to buyers — not browsers.
Leads not ready today get a drip of SMS and email until they are — fully automatic, zero manual effort on your end.
Track every lead from first click to signed contract. See what's working, cut what isn't, and scale spend with real data.
Three steps. No app to install. Works on top of your existing forms, ads, and CRM.
We connect to your Meta/Google ads, website forms, and call-tracking. Every new lead lands in our system within seconds.
Our AI texts the lead, asks the right questions for your trade, and scores them: 🔥 Hot · 🌤 Warm · ❄ Cold · 🗑 Spam.
Hot leads page you instantly via SMS and land in your CRM (Jobber, Housecall Pro, ServiceTitan). You only call buyers who are ready.
Speed-to-lead is non-negotiable in trades where customers call 5 contractors and book the first one to pick up.
Don't see your trade? Tell us what you do — we set up FirstReply for any service business.
Every FirstReply plan is a done-for-you system. You focus on the jobs — we handle everything from first touch to your CRM.
Connects to what you already use
24/7, under 60 seconds
Multi-touch, no manual work
Your leads, your data, your control
Home Services businesses that stopped missing leads — and started winning more jobs.
"First week we recovered 3 leads we'd have missed after hours. The AI texted them before I even got off the roof."
"Setup was done in 4 days. Every lead gets a text in under a minute now. I used to lose jobs to whoever answered faster — not anymore."
"The AI qualification alone saves my office manager 10+ hours a week. We only talk to real buyers now — no more tire-kickers eating up our afternoons."
Pick the tier that matches how much you want us to handle. Upgrade or cancel any time.
For contractors who already get leads — just need them answered fast.
Full funnel: capture, qualify, and route to your CRM. Our most popular tier.
Full sales agent with voice. For shops doing $1M+ that want every angle covered.
Ad spend ($500–$2,000/mo recommended) is paid by you directly to Meta/Google. We don't mark it up.
No. FirstReply sits on top of what you already use. We connect to your forms (Meta Lead Ads, Google forms, your website), and push qualified leads into the CRM you already use — Jobber, Housecall Pro, ServiceTitan, or even just SMS+email.
First SMS typically goes out in 10–30 seconds. We aim for under 60 seconds at the slowest. That's the window where you go from a 5% close rate to a 25%+ close rate per industry data.
You see every conversation. The AI never quotes prices or makes commitments — only qualifies, books, and hands off. We tune scripts for your exact trade and pricing during onboarding, then keep iterating.
Lead capture is included. Full ad management (creative, daily optimization) is a separate service we can add — or we can work with your existing ads team. Either way, ad spend goes from your card directly to Meta/Google, never marked up.
Starter: 2–3 days. Growth: 5–7 days (full funnel + CRM integration). Scale: 7–10 days (Voice Agent training takes longer). You're live the moment we hand off.
Yes. Month-to-month, no annual lock-in. If you cancel, you keep your phone number, your CRM data, and your lead history.
15 minutes. We'll review your current lead flow and show you exactly how FirstReply would slot in. No pitch, no pressure.