FirstReply answers every call 24/7, runs your PI intake script, sends SMS follow-up in under 60 seconds, and books consultations directly to your calendar — in English, Spanish, or Russian. Flat fee. No per-minute surprises.
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According to Clio's Legal Trends Report, 42% of calls to law firms go unanswered — and roughly 35% of new-client inquiries come in after hours. Callers overwhelmingly retain the first firm that responds. Miss the call, and the average firm loses tens of thousands a year in signed cases to a competitor who picked up.
Accidents don't happen 9–5. A potential client who calls at 7 PM and gets voicemail typically signs with whoever calls back first — often a competing firm with a live answering service.
The probability a lead responds drops 10× if you wait more than 5 minutes to follow up. Most firms wait hours — or until the next business day.
Paralegals and receptionists spend hours on unqualified callers, repeat questions, and scheduling back-and-forth — time that belongs on cases, not intake triage.
A significant share of PI clients in California and Texas prefer to speak Spanish or Russian. If no one answers in their language, they hang up and find a firm that does.
Without a logged intake record for every call, you don't know how many cases slipped through — which means you can't fix the leak.
A done-for-you AI receptionist system built specifically for PI intake — not a generic chatbot, not a call center. Deployed on your phone number, tuned to your intake script.
Our AI picks up every inbound call, day or night, holidays included. It introduces itself as your firm's intake line and runs your intake script — no voicemail, no hold music.
The AI collects the facts your attorneys actually need: incident type, injury severity, date of loss, insurance status, and whether the statute of limitations is at risk. Only cases that meet your thresholds get pushed to your team.
Every caller gets an SMS with your firm's name and a consultation booking link within 60 seconds of the call — whether your AI answered or the call was missed. The highest-risk window is covered automatically.
Qualified leads book directly into your calendar during the call. Lead details push automatically to your CRM (Clio, Filevine, or via webhook) — no data entry, no dropped balls.
Every call, every intake form, every outcome logged in your client portal. See every lead from first contact to signed retainer — and know exactly what your intake ROI looks like each month.
Three steps. No app to install. Live on your existing phone number in 7 days.
We build your custom intake script, train the AI on your case types and thresholds, and connect your phone number, calendar, and CRM. Go-live in 7 days.
Every call is answered in your firm's name. The AI runs intake, scores the lead — Retained · Qualified · Unqualified · Wrong Number — and either books the consult or routes to your team with a full summary.
Qualified leads appear in your portal and CRM instantly. Your team gets a push alert and a call transcript — so the attorney walks into every consult already briefed.
FirstReply handles intake across the full range of personal injury and mass-tort practice areas — anywhere speed-to-lead and 24/7 availability directly converts to signed cases.
Handle a case type not listed? Tell us your practice — we configure FirstReply for any plaintiff firm.
Every FirstReply plan is a done-for-you managed system. You pay one flat monthly fee. No per-minute overage. No hidden telco charges. No nickel-and-diming.
Answers every call in your firm's name
Only cases that meet your thresholds reach your team
SMS in under 60 seconds — every time
Full intake visibility, zero data entry
Real results from personal injury and plaintiff litigation practices using AI-powered intake.
[Testimonial placeholder — will be replaced with a verified quote from a PI firm client.]
[Testimonial placeholder — will be replaced with a verified quote from a PI firm client.]
[Testimonial placeholder — will be replaced with a verified quote from a PI firm client.]
Founding clients receive setup waived in exchange for a verified case study. Claim a founding spot →
One flat monthly fee. No per-minute overage. No surprise telco bills. Cancel or adjust any time.
6-month commitment · In exchange for a verified case study and testimonial · After 3 firms are onboarded, price moves to standard.
Full-service AI intake receptionist for personal injury firms. Everything managed for you, flat fee.
Intake AI + AEO so your firm gets recommended by ChatGPT and Perplexity when someone searches "personal injury lawyer near me."
Scaled configuration for multi-location firms, high-volume PI operations, or mass-tort intake campaigns.
Why flat fee matters: Competing virtual receptionist services charge $0.35–$2.75/minute (industry data). At 300 intake calls/month, that's $105–$825 in overage on top of your base plan. FirstReply is one price — period.
The AI handles intake and information-gathering — it does not provide legal advice, make case merit assessments, or create an attorney-client relationship. It operates as a technology-assisted intake tool, the same category as any legal intake software or answering service your firm already uses. We recommend a brief disclosure ("This call is handled by an AI intake system on behalf of [Firm Name]") which we configure by default. Consult your state bar's ethics guidance for specifics; most jurisdictions explicitly permit AI-assisted intake with appropriate disclosure.
All call transcripts and lead data are stored in your dedicated client portal and are only accessible to your firm. We do not sell, share, or aggregate client call data. The system runs on infrastructure you control access to. We can execute a BAA (Business Associate Agreement) if your intake involves any health information.
The SMS follow-up fires within 60 seconds of the call ending — whether the AI answered the call or it went to voicemail. Per industry data, lead response rates drop over 10× after the first 5 minutes. The 60-second window is the difference between signing that case and losing it to a competitor who answered first.
You have full transcripts of every call. The AI never makes legal assessments, quotes fees, or makes commitments on your behalf — it qualifies, books, and hands off. We tune the intake script during onboarding and iterate based on real call data. If a call is escalated or flagged as unusual, your team gets an immediate alert.
No. FirstReply works alongside your existing setup. We can forward your current number to our system (or provision a new one), and we push data to whatever CRM you already use — Clio, Filevine, Salesforce, or even just email and SMS alerts. Nothing needs to change on your end before go-live.
If FirstReply does not contribute to at least 2 signed client retainers within the first 60 days of going live, we refund your $1,500 setup fee in full and continue working at no charge until we hit that threshold. We put our money where our results are.
Standard setup is 7 business days from signed agreement to go-live. We handle everything: intake script build, phone number configuration, calendar and CRM connection, and a test call session with your team before launch.
Yes. The AI detects the caller's language and responds in English, Spanish, or Russian. This is included in all plans at no extra charge — not an add-on.
15 minutes. We'll review how calls are currently handled at your firm and show you exactly what FirstReply would look like on your number. No pitch, no pressure — just a clear picture of what you're missing and what it costs.